2015,
7th - 9th July
AM2015 - The Magic in Marketing
Conference Programme
Session: PT6-MC1
Marketing Communications
Time
14:30 - 14:30 on Tuesday, 7th of July 2015
14:30
Identifying the most effective international marketing communication strategy by exploring consumer attitudes towards electric car adoption: a qualitative study
Rohini Vijaygopal
(London Metropolitan University)
14:30
Receptivity to Environmental Marketing Communications, Environmental Concern and Awareness of Environmental Issues as Determinants of Attitudes towards Electric Vehicles
Manisha Pal (London Metropolitan University),
Roger Bennett
(London Metropolitan University)
14:30
How do Clients Judge Magic?
Sarah Turnbull
(University of Portsmouth)
http://programme.exordo.com/am2015/system/is_sync/
