Session: PT7-SCRM1
Services & Customer Relationship Marketing

Benedetta Crisafulli (Kingston Business School, Kingston University London), Jaywant Singh (Kingston Business School, Kingston University London), Dr Francesca Dall'Olmo Riley (Kingston Business School, Kingston University London)

Anastasios Siampos (University of Strathclyde), Ekaterina Murzacheva (University of Hertfordshire)

Linda Nasr (University of Manchester), Jamie Burton (University of Manchester), Thorsten Gruber (Loughborough University)

Alexander Bucker (Swansea University), Kemefasu Ifie (Swansea University)