Session: PT6-B2B1
B2B Marketing

Time

09:30 - 09:30 on Thursday, 9th of July 2015

09:30

Trust in Business Relationships in the United Arab Emirates: Understanding Shared Values

Roudaina Houjeir (Abu Dhabi Men's College), Ross Brennan (University of Hertfordshire)
09:30

Promise management within the process of trade fair performance – the case study research of retail Real Estate developer

Dariusz Siemieniako (Bialystok University of Technology), Marcin Gębarowski (Rzeszow University of Technology)
09:30

Celebrity endorsement & purchase decision relationship among Egyptian Muslim consumers

Samaa Attia (British University in Egypt), Abeer Mahrous (Cairo university), Wael Kortam (Cairo university)