Session: PT8-SM1
Strategic Marketing

Catherine Tiernan (Institute of Technology Carlow - Wexford Campus), Tomas Dwyer (Institute of Technology Carlow - Wexford Campus), Julie Mulligan (Institute of Technology Carlow - Wexford Campus), Janette Davies (Institute of Technology Carlow - Wexford Campus)

Anastasios Siampos (University of Strathclyde), Spiros Gounaris (University of Strathclyde)

Emmanuel Arthur (Central University College, P. O Box DS 2310, Accra-Ghana), Nana Owusu-Frimpong (Ghana Institute of Management and Public Administration -Gimpa Accra Ghana)

EJINDU IWELU MACDONALD MORAH (ANGLIA RUSKIN UNIVERSITY, CAMBRIDGE, UNITED KINGDOM), Jonathan Wison (ANGLIA RUSKIN UNIVERSITY, CAMBRIDGE, UNITED KINGDOM), Nektarios Tzempelikos (ANGLIA RUSKIN UNIVERSITY, CAMBRIDGE, UNITED KINGDOM)