Session: PT2-CB2
Consumer Behaviour

Time

10:00 - 10:00 on Tuesday, 7th of July 2015

10:00

Some insights into consumers' motivations for purchasing local food

Rajlakshmi Das (Ulster University)
10:00

Exploring Consumer Intentions to Purchase Ethical Food Products: Evidence from China

Hui Jin (Northumbria University), Zhibin Lin (Northumbria University), Fraser McLeay (Northumbria University)
10:00

Cuba: An investigation of the effects of liberalisation on marketing

Evelyn Odonkor (Université Paris-Dauphine)
10:00

An In-Depth Study of the Participant Involvement Journey in Online Brand Communities

Mary Loonam (University of Birmingham, UK), Isabelle Szmigin (University of Birmingham, UK), Deirdre O'Loughlin (University of Limerick)