Session: PT3-CM1
Critical Marketing

Time

10:00 - 10:00 on Tuesday, 7th of July 2015

10:00

A Spatial Voyage into Consumer Culture Theory

Killian O'Leary (University of Limerick), Lisa O'Malley (University of Limerick), Dr Maurice Patterson (University of Limerick)
10:00

Once Upon a Time there was a consumer…: stories of magic and the magic of stories

Teresa Heath (Nottingham University Business School), Matthew Heath (3D Laser Mapping)
10:00

You can do Magic, You can have anything that you desire!

Andrew McAuley (Southern Cross University)
10:00

Opportunities and risks of combining shopping experience and artistic elements in the same store. A contribution to the magical functions of the point of sale.

Ana Vukadin (ESCP Europe), Jean-François Lemoine (Université Paris 1 Panthéon - Sorbonne), Olivier Badot (ESCP Europe)