Session: PT5-MoHE1
Marketing of Higher Education

Time

10:00 - 10:00 on Tuesday, 7th of July 2015

10:00

Consumer value co-creation in higher education

Lesley Ledden (Kingston Business School, Kingston University.), Jennifer E. Anderson (Kingston Business School, Kingston University.)
10:00

The Impact of consumer culture in higher education

Helen O'Sullivan (Bournemouth University)
10:00

Student satisfaction in higher education: a comparison between private and public institutions in South Africa

Johan de Jager (Tshwane University of Technology), Gerhard Bezuidenhout (Tshwane University of Technology)
10:00

Gender and marketing: an exploration into perceptions of marketing and marketers from the perspective of male and female undergraduates

Guja Armannsdottir (Nottingham Trent University), Chris Pich (Nottingham Trent University), Tony Woodall (Nottingham Trent University)