Session: PT10-PMB1
Place Marketing & Branding

Time

12:00 - 12:00 on Tuesday, 7th of July 2015

12:00

Sustainability as a country image dimension: An investigation about Brazil

Janaina Giraldi (University of Sao Paulo), Fabiana Mariutti (Leeds Beckett University)
12:00

The exploratory study of the relationship between social problems and place brand perceptions

Shannon Elizabeth Jones (Newcastle Business School, Northumbria University), Krzysztof Kubacki (Griffith University)
12:00

Exploring the attitude-behaviour gap: a communal approach toward a more sustainable energy policy

Sahar Chtourou (High Institute of Management-University of Tunis), Samiha Mjahed (University of Economic Sciences and Management of Nabeul-University of Carthage), Abdelfattah Triki (High Institute of Management-University of Tunis)
12:00

Building a positive employer brand image to attract job seekers in China: the role of organisation identity and corporate reputation

Chen Ren (Northumbria University), Helen Woodruffe-Burton (Newcaslte Business School, Northumbria University), Anders Wappling (Newcastle Business School, Northumbria University)