Session: PT2-MoHE2
Marketing of Higher Education

Time

14:30 - 14:30 on Tuesday, 7th of July 2015

14:30

Reviving Ghost town like lectures and tutorials – linking engagement and assessment

Christine Rivers (University of Surrey), Ioanna Anninou (University of Surrey)
14:30

Digging Deeper: Exploring Mental Models of University Choice

Katrin Obermeit (Leuphana University of Lüneburg), Markus Reihlen (Leuphana University of Lüneburg)
14:30

How the city works its magic: the contribution of location to the Higher Education servicescape

Emma Winter (University of Portsmouth), Helen Thompson-Whiteside (University of Portsmouth)
14:30

A framework for conceptualising and managing brand identity and reputation in higher education; an exploratory case approach

Chris Chapleo (Bournemouth University), Kati Suomi (University of Turku, Finland)