Session: PT3-BICR2
Brand, Identity & Corporate Reputation

Ebenezer Effah (Central University College, Ghana), Nana Owusu-Frimpong (Ghana Institute of Management and Public Administration (GIMPA))

Rachael Maxwell (University of Bradford), Simon Knox (Cranfield University), Mary Stretch (Hutton House Recruitment)

Francisca Queiroz (IPAM - The Marketing School, Portugal), Inês Marques (IPAM - The Marketing School, Portugal), Nuno Ribeiro (IPAM - The Marketing School, Portugal), Raquel Reis (IPAM - The Marketing School, Portugal), Paula Arriscado (IPAM - The Marketing School, Portugal)

Laurent Arnone (Université de Mons), Prof T.C. Melewar (Middlesex University London)