Session: PT4-AH2
Arts & Heritage Marketing

Time

14:30 - 14:30 on Tuesday, 7th of July 2015

14:30

Gift membership in heritage and arts organisations: A research agenda

Alix Slater (Middlesex University)
14:30

Mutual learning from the museum consumer experience: the case of an Oxford museum

Jackie Clarke (Oxford Brookes University), Tom Farrell (Oxford Brookes University), Emma Read (Oxford Brookes University), Caroline Walsh (Oxford Brookes University)
14:30

OperaScotland, the listings and archive website: an exploration of impact in relation to the opera-loving community in Scotland

Peter Fraser (Hertfordshire Business School), Iain Fraser (University of Abertay), Stephen Fraser (OperaScotland)
14:30

Political marketing in Japan: After the beginning of Internet applied in campaign in 2013

Akiko Kawai (Visiting scholar at the Graduate School of Political Management George Washington University)