Session: PT1-EM3
Ethics and Marketing

Time

11:00 - 11:00 on Wednesday, 8th of July 2015

11:00

Can viewing universities as social enterprises enable ethical and socially responsible marketing to be pursued in the face of financial pressure?

Andrew McAuley (Southern Cross University), Morgan Miles (University of Tennessee at Martin), Martie-louise Verreynne (The University of Queensland), Kevin Hammond (University of Tennessee at Martin)
11:00

Demystifying Corporate Social Behaviors: Understanding Corporate Social Irresponsibility through the Lens of Corporate Social Responsibility

Shuo Wang (China Huarong Asset Management Company), Jason Healy (Maynooth University), Yuhui Gao (Dublin City University)
11:00

The Upcycling Movement: Towards a Culture of Luxury Deconsumption

Grace O'Rourke (University College Cork), Stephen R. O'Sullivan (University College Cork)
11:00

Behavioural mutability and the attitude behaviour gap: a grounded theory study of Fairtrade consumption behaviour

Alvina Gillani (University of Surrey), Smirti Kutaula (Birkbeck, University of London)