2015,

7th - 9th July

AM2015 - The Magic in Marketing

Conference Programme

Session: PT6-EM4
Ethics and Marketing

Time

11:00 - 11:00 on Wednesday, 8th of July 2015

11:00

To revel in someone else's misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective

Nathalia C. Tjandra (Edinburgh Napier University), Lukman Aroean (Bournemouth University), Yayi Suryo Prabandari (Universitas Gadjah Mada)
11:00

Understanding the 'green' consumer: The internal factors that prompt behaviour in an everyday context

Claire O'Neill (University College Cork), Joan Buckley (University College Cork)
11:00

National identity and corporate social irresponsibility: The role of sympathy and moral outrage in explaining retaliatory behaviours

Paolo Antonetti (University of Warwick, Warwick Business School), Stan Maklan (Cranfield University, Cranfield School of Management)

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