Session: PT7-MC2
Marketing Communications

Tom Farrell (Oxford Brookes University), Sally Dibb (Open University), Anja Schaefer (Open University)

Jacqueline Lynch (University of Westminster)

Wen-Ling Liu (University of Hull), Xingzheng Xie (Fujian University of Technology, China), Chen Jai (University of Hull), Ahmed Shaalan (University of Hull, UK; Tanta University, Egypt)

Robin Croft (University of Bedfordshire), Nicole Ferdinand (Bournemouth University), NIgel Williams (Bournemouth University)