2015,

7th - 9th July

AM2015 - The Magic in Marketing

Conference Programme

Session: PT8-NPSM4
Non-Profit & Social Marketing

Time

11:00 - 11:00 on Wednesday, 8th of July 2015

11:00

In search of the magic wand- Improving the experience of counselling clients in Derbyshire

Hildegard Wiesehofer-Climpson (University of Derby)
11:00

Modesty, Motherhood and Modernity: A Cultural Conundrum in need of a Magic Wand? Advertising the HPV Vaccine to the Modern Filipina

Judith Fletcher-Brown (University of Portsmouth)
11:00

Experiential marketing in Healthcare: how to improve through patients' eyes

Luca Buccoliero (Bocconi University CERMES Department of Marketing), Elena Bellio (Bocconi University CERMES Department of Marketing and Catholic University of Milan)

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