Session: PT2-TM2
Tourism Marketing

Time

13:30 - 13:30 on Wednesday, 8th of July 2015

13:30

The moderating effects of the nationality on the behavioral intentions of passengers on a Mediterranean holiday cruise

Ramon Palau-Saumell (IQS School of Management, Ramon Llull University, Via Augusta, 390 08017 Barcelona, Spain), Santiago Forgas-Coll (Department of Economics and Business Organization, University of Barcelona, Diagonal 690, 08034 Barcelona, Spain), Javier Sánchez-García (Department of Business Administration and Marketing, Jaume I University, Campus del Riu Sec, 12071 Castelló de la Plana, Spain)
13:30

Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions

Jamie Carlson (University of Newcastle, Australia), PJ Rosenberger III (University of Newcastle, Australia), Mohammad Rahman (Shandong University, P.R. China)
13:30

Familiar tourists and familiar places: initial findings from the Mawddach

Jackie Clarke (Oxford Brookes University), David Bowen (Oxford Brookes University)
13:30

Does promotion have the magic touch? Matching the 4 P's with the 4 R's of place branding

Fabiana Mariutti (Leeds Beckett University - Business School), Ralph Tench (Leeds Beckett University)