Session: PT8-PM2
Political Marketing

Time

15:30 - 15:30 on Wednesday, 8th of July 2015

15:30

From disenchantment to re-engagement? Citizen-consumers and political brands

Brendan Richardson (UCC)
15:30

Geopolitical Brand Building: the Case of Novorossiya

Ieva Berzina (National Academy of Defence of the Republic of Latvia)
15:30

Appearance Matters: The Role of Appearance for Female Politicians in Political Marketing

Minita Sanghvi (Skidmore College), Nancy Hodges (University of North Carolina Greensboro)
15:30

'To know your Enemy, you must become your Enemy' - A discourse analysis of mainstream political party response to UKIP

Michael Parsons (University of South Wales), Patricia Rees (Manchester Metropolitan University)
15:30

BROADENING THE SCOPE OF POLITICAL MARKETING: LESSONS FROM THE POLITICS OF TERROR

Ming Lim (University of Leicester), Mona Moufahim (Durham University School of Business)