Session: PT10-SCRM2
Services & Customer Relationship Marketing

Time

15:30 - 15:30 on Wednesday, 8th of July 2015

15:30

Transgressions of Halal-Certified Service Providers: An Exploration of Consumer Forgiveness and Responses among Muslims in Malaysia

Yit Sean Chong (Monash University Malaysia), Pervaiz Ahmed (Monash University Malaysia)
15:30

Conceptualizing Service Quality amongst Chinese Customers of Retail Banking

Xian Wang (University of Gloucestershire), Barry Davies (University of Gloucestershire)
15:30

DYADIC CO-CREATION OF VALUE IN HEALTHCARE: A MICRO LEVEL APPROACH

Kofi Osei-Frimpong (Ghana Institute of Management and Public Administration -Gimpa Accra Ghana), Nana Owusu-Frimpong (Ghana Institute of Management and Public Administration Accra Ghana P.O.Box AH 50 Achimota Accra Ghana)
15:30

A STUDY OF STUDENT'S PERCEPTIONS OF SERVICE QUALITY OF AN ACADEMIC ADMINISTRATIVE OFFICE AT AN IRISH UNIVERSITY

Naomh Cassidy (NUI Galway), Ann Torres (NUI Galway)
15:30

Outcomes of Articulating Word of Mouth: A Review and Synthesis of the Literature

Rahul Chawdhary (Kingston University, Kingston Business School Kingston Hill campus Kingston Hill Kingston-Upon-Thames KT2 7LB), Dr Francesca Dall'Olmo Riley (Kingston University, Kingston Business School Kingston Hill campus Kingston Hill Kingston-Upon-Thames KT2 7LB)