2015,
7th - 9th July
AM2015 - The Magic in Marketing
Conference Programme
Session: PT2-BICR4
Brand, Identity & Corporate Reputation
Time
09:30 - 09:30 on Thursday, 9th of July 2015
09:30
Personal Branding: the Contribution of Social Media to Student "Brand Me"
Patricia Parrott
(Harper Adams University), Keith Walley (Harper Adams University)
09:30
Ask not what the celebrity can do for the product brand: ask what the product can do for the celebrity brand
Geoff Alcock
(Coventry University),
Ali Baig
(Coventry University)
09:30
Brand communication using symbolic brand values: implications for consumer satisfaction and loyalty
Tatiana Anisimova
(Jonkoping International Business School)
09:30
The Employee Brand and the Role of the Psychological Contract
Gary Davies
(Manchester Business School)
http://programme.exordo.com/am2015/system/is_sync/
