Session: PT9-ESBM4
Entrepreneurial & Small Business Marketing

Time

09:30 - 09:30 on Thursday, 9th of July 2015

09:30

Digital Laggards to Digital Leaders – moving the small firm up the Digital Ladder

Briga Hynes (Kemmy Business School, Univeristy of Limerick)
09:30

Understanding The Role of Social Media In The SME Acquisition And Incorporation Of Market Intelligence

Iva Atanassova (University of Portsmouth), Lillian Clark (University of Portsmouth)
09:30

The Marketing Practices of Craft Firms – Transaction, Relationship and Social Media Marketing

Helen McGrath (University College Cork), Thomas O'Toole (Waterford Institute of Technology)
09:30

Cognitive complexity and stylistic innovation of small Taiwanese design firms: A preliminary study

Wai Sum Siu (Hong Kong Baptist University), Ting-ling Lin (National Taipei University), Chih-ching Yu (National Taipei University), Tzu-chun Wang (National Taipei University)