Session: PT2-BICB5
Brand, Identity & Corporate Reputation

Leonie Lynch (leonie@leon.ie), Dr Maurice Patterson (University of Limerick), Dr Caoilfhionn Ní Bheacháin (University of Limerick)

Mark Fowlestone (Multiply), Maktoba Omar (Edinburgh Napier University), Nathalia C. Tjandra (Edinburgh Napier University)

Mark Fowlstone (Multiply UK Ltd.), Robert Williams, Jr (Susquehanna University), Maktoba Omar (Edinburgh Napier University)

Truong Hoang Anh Tho (Department of Economics and International Business, Foreign Trade University, Ho Chi Minh City Campus, Vietnam), Ya-Yun Tang (Department of Recreation Management, Shih Chien University, Kaohsiung Campus, Taiwan), Michael, Chih-Hung Wang (Department of Business and Administration, Feng Chia University, Taiwan)