Session: PT5-RM3
Retail Marketing

Time

13:30 - 13:30 on Thursday, 9th of July 2015

13:30

Private labels in Spain and the challenge of sustaining sustainable FMCG markets

Victoria Labajo (Pontifical Comillas University), Carlos Martínez-de-ibarreta (Pontifical Comillas University), Carmen Valor (Pontifical Comillas University)
13:30

Keeping It Real: The Authentic Cultural Shopping Experience

Andrew Parsons (Auckland University of Technology), Helene Wilkinson (Auckland University of Technology)
13:30

Understanding town-centres as systems: a theory development exercise

Constantinos Theodoridis (Manchester Metropolitan University)