Session: PT8-SM2
Strategic Marketing

Time

13:30 - 13:30 on Thursday, 9th of July 2015

13:30

Does the Implementation of Sales Teams Influence the Turnover Process of Salespeople? An Analysis of Team Players, Lone Wolves, and the Lonely

Jessica Hoppner (George Mason University), David Griffith (Lehigh University)
13:30

An Evolutionary Approach to New Product Launch Literature

SUSAN HART (University of Strathclyde), YUANYUAN JIANG (University of Strathclyde)
13:30

Product Advantage: a Multi-Dimensional Lens approach

Brian Healy (University of Limerick), Michele O'Dwyer (University of Limerick), Ann Ledwith (University of Limerick)
13:30

An exploratory investigation into entry mode decision making: German High Technology Manufacturing SMEs

Michael Schellenberg (University of Strathclyde), Anne Marie Doherty (University of Strathclyde)