Session: PT8-SM3
Strategic Marketing

Time

15:30 - 15:30 on Thursday, 9th of July 2015

15:30

The Value Creation Process: illuminating the transformation of resources into value

Mihajlo Popesku (Nottingham University Business School), Vicky Story (Loughborough University), Caroline Tynan (Nottingham University Business School)
15:30

From Louis Vuitton to Michael Kors: An exploration of the of affordable "new luxury" brands as signals of status amongst women

Noreen Dove (Middlesex University), Prof T.C. Melewar (Middlesex University), Olga Mourouti (Middlesex University)