Session: PT9-CM3
Critical Marketing

Time

15:30 - 15:30 on Thursday, 9th of July 2015

15:30

When ethics alone are not enough: The role of politics in consumer studies

Katherine Casey (University of Limerick), Maria Lichrou (University of Limerick), Lisa O'Malley (University of Limerick)
15:30

Bacteria and the Market

Norah Campbell (Trinity College Dublin)
15:30

Constructing a corporate brand with consultants – a practice perspective

Rita Järventie-Thesleff (Aalto University School of Business)
15:30

The role of dialogue in addressing the theory practice gap in marketing

Malcolm Ash (Staffordshire University)