Session: PT10-NPSM5
Non-Profit & Social Marketing

Time

15:30 - 15:30 on Thursday, 9th of July 2015

15:30

From Magical Insights to Alchemy: Broadening the Social Marketing Change Agenda

Sinead Duane (National University of Ireland Galway), Christine Domegan (National University of Ireland Galway), Patricia Mc Hugh (National University of Ireland Galway)
15:30

Insights into motivations and behaviour intentions of Nigerian persons at risk of human trafficking: A formative social marketing study

Abi Badejo (Griffith University), Sharyn Rundle-Thiele (Griffith University), Krzysztof Kubacki (Griffith University)
15:30

The fit between message framing and social distance: An efficient way to promote pro-social health behaviors

Laurie Balbo (Montpellier Business School), Florence Jeannot (INSIGNIS Business School), Justine Estarague (Montpellier Business School)