Think before you click. Launching Simon Fraser University's #CyberAware campaign

Cyber Security Awareness Month is an internationally recognized campaign held each October to help build awareness on the importance of information security. The goal of the campaign is to inform people the simple steps they... [ view full abstract ]

Cyber Security Awareness Month is an internationally recognized campaign held each October to help build awareness on the importance of information security. The goal of the campaign is to inform people the simple steps they can take to protect themselves and be more secure online.

In 2017, Simon Fraser University launched its first Cyber Security Awareness month campaign with a focus on phishing awareness. Leveraging visual storytelling and various communications tactics, this campaign decoded cyber security with goal on engaging staff, faculty, and students to become #CyberAware.

This poster presents how the campaign was designed with the user in mind, what tactics were used, and the lessons learned.