Failure to Launch: How strategic partnerships between I.T. and Communications can help overcome the silo mentality and inspire successful institution-wide technology adoption

You've seen it before... Your institution rolls out a new communication tool– perhaps a website platform, an e-marketing tool, or events calendar– to its staff, without developing a proper content strategy, engaging in... [ view full abstract ]

You've seen it before... Your institution rolls out a new communication tool– perhaps a website platform, an e-marketing tool, or events calendar– to its staff, without developing a proper content strategy, engaging in consultation or documenting a clear governance model. The result: low adoption and lukewarm enthusiasm. Sound familiar? Sometimes uniting disparate areas around common goals can feel like herding cats!    

In the digital age, strategic communication is absolutely vital to the technology project lifecycle. Partnership between I.T. and Communications can transform university/college culture and position business needs and audience expectations at the heart of technology decisions.   Find out how you can position yourself at the crossroads of leadership, I.T., end users and audiences to set the tone for a successful technology rollout, one that is informed by an integrated content strategy, and driven by inclusive consultation, audience input I.T. and know-how.

This session is geared toward I.T. professionals and communicators involved in enterprise projects; however, regardless of your role, you’ll learn how you can better collaborate with other departments and deliver strategic, on-brand, integrated communication technology solutions.