You've Got Mail! - Creative IT solutions to Maximize Student Acceptance

Post-secondary Admissions departments are continually being asked to increase enrolment targets under a cloud of ever-shrinking budgets, while still maintaining the student experience. Long gone are the days of mailing... [ view full abstract ]

Post-secondary Admissions departments are continually being asked to increase enrolment targets under a cloud of ever-shrinking budgets, while still maintaining the student experience. Long gone are the days of mailing unlimited copies of academic calendars printed on glossy paper. Add in a diminishing applicant pool, smaller staff complements and environmental concerns, and that’s a recipe for potential disaster.

Enter IT – with a concentrated and balanced approach, we have helped leverage the good work that the Admissions department already was doing in terms of communications, with a faster, electronically controlled method of connecting with an applicant that makes them feel more engaged with the institution.

And, it seems to be working. Laurier has seen significant increases in student applications over the past few years – 3.8 per cent in full time Ontario high school students from January 2017 to January 2018 alone. Non high-school applicant numbers have increased 15.5 per cent in the same time period.

Come along with us as we show you how we accomplished this incredible feat!

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