THE IMPACT OF CULTURE ON USER EXPERIENCE

The Impact of Culture on User Experience workshop cuts across several domains in terms of aviation, healthcare, and manufacturing; while specifically including, but not limiting to the contents areas of HCI, cognition,... [ view full abstract ]

The Impact of Culture on User Experience workshop cuts across several domains in terms of aviation, healthcare, and manufacturing; while specifically including, but not limiting to the contents areas of HCI, cognition, sensation & perception, individual differences, workplace design, consumer products, special populations as well as the skill areas of cognitive task analysis and usability analysis. This workshop and awareness of culture is extremely critical as the global community becomes interdependent economically, politically, and socially. To achieve success in the current international marketplace, Human Factors/Ergonomics (HF/E) professionals need to develop an understanding of people from other cultures, such as, for example, how psycho-social factors influence performance in the workplace due to cultural differences. Oftentimes, the interaction between people and the design for the international marketplace is inadequate for the simple reason of ignorance and/or misunderstanding of culture as well as how diverse cultures understand and interact with the world. HF/E professionals need to have a global perspective when designing applications targeted for the international marketplace and need to understand how cultural dimensions influence user experience in terms of attitudes, behaviors, and cognitions in the ever increasing multi-national / multi-cultural workplace.