Session: PT-S2
Parallel Track 2: Marketing & Services Management 1

Chair

Dr Natasha Evers

Time

10:45 - 12:55 on Thursday, 3rd of September 2015

Venue

CA116

10:45

The theory of planned behavior: the social media intentions of SMEs

Chris McLaughlin (Letterkenny Institute of Technology), Simon Stephens (Letterkenny Institute of Technology)
10:45

Corporate Social Media: Understanding the Impact of Service Quality & Social Value on Customer Behavior

Regina Connolly (Dublin City University), Murray Scott (NUI Galway), William DeLone (American University, Washington, DC)
10:45

Personality Traits, Shoplifting Intention and Shoplifting Behavior: the Moderating Roles of Employee Incompetence and Consumer Similarity

Yin Bai (Tianjin University), Wei-ping Wu (Hong Kong Baptist University)
10:45

Marketing Challenges for Non-profit SMEs

David Quinn (dcu), Ann M. Torres (NUIG), James O'connor (dcu)
10:45

Social Media's Effect on International Market Expansion: American Eagle Outfitters and Instagram

Emily Mannix (NUI Galway), Ann Torres (NUI Galway)
10:45

A Study of the Potential Role of Music Classification Technologies in Video Advertising

Theo Lynn (Dublin City University), Michael Lynham (Dublin City University), David Kenny (Irish Centre for Cloud Computing and Commerce), Artemisa Jaramillo (Dublin City University)
10:45

HRD Professional Practice: A Cross Case Analysis of Three Countries

JIM STEWART (coventry university), Sophie Mills (coventry university), Amanda Lee (coventry university)