Session: PT-S2
Parallel Track 2: Marketing & Services Management 1

Dr Natasha Evers
10:45 - 12:55 on Thursday, 3rd of September 2015
  • 10:45
    The theory of planned behavior: the social media intentions of SMEs
    Chris McLaughlin (Letterkenny Institute of Technology), Simon Stephens (Letterkenny Institute of Technology)
  • 10:45
    Corporate Social Media: Understanding the Impact of Service Quality & Social Value on Customer Behavior
    Regina Connolly (Dublin City University), Murray Scott (NUI Galway), William DeLone (American University, Washington, DC)
  • 10:45
    Personality Traits, Shoplifting Intention and Shoplifting Behavior: the Moderating Roles of Employee Incompetence and Consumer Similarity
    Yin Bai (Tianjin University), Wei-ping Wu (Hong Kong Baptist University)
  • 10:45
    Marketing Challenges for Non-profit SMEs
    David Quinn (dcu), Ann M. Torres (NUIG), James O'connor (dcu)
  • 10:45
    Social Media's Effect on International Market Expansion: American Eagle Outfitters and Instagram
    Emily Mannix (NUI Galway), Ann Torres (NUI Galway)
  • 10:45
    A Study of the Potential Role of Music Classification Technologies in Video Advertising
    Theo Lynn (Dublin City University), Michael Lynham (Dublin City University), David Kenny (Irish Centre for Cloud Computing and Commerce), Artemisa Jaramillo (Dublin City University)
  • 10:45
    HRD Professional Practice: A Cross Case Analysis of Three Countries
    JIM STEWART (coventry university), Sophie Mills (coventry university), Amanda Lee (coventry university)