Session: PT-S3
Parallel Track 3: Marketing & Services Management 2

Chair

Dr Ann Torres

Time

15:30 - 17:00 on Thursday, 3rd of September 2015

Venue

CA001

15:30

Sports Branding, Athlete Endorsements and Fan Engagement via Twitter

Ronan Burke (NUI Galway), Ann M. Torres (NUI Galway)
15:30

Calculative Trust in the Grocery Market

Alan Collins (University College Cork), Ella Kavanagh (University College Cork), Richard George (Saint Joseph's University)
15:30

How corporate social responsibility (CSR) practices impact branding-a qualitative study

Catherine McGuinn (Institute of Technology, Sligo)
15:30

Consumer Engagement in a Firm-hosted Virtual Community: The Moderating Effects of Consumers' Engagement Focus, Online Interaction Propensity and Affective States

Ethel Claffey (Waterford Institute of Technology), Mairead Brady (Trinity College Dublin)
15:30

Rebuilding and Engendering Trust in the Retail Banking Environment: The Role of a Trust Label

Laura Berry (Dublin City University), Lisa Van der Werff (Irish Centre for Cloud Computing and Commerce), Theo Lynn (Dublin City University)