Session: PT-S3
Parallel Track 3: Marketing & Services Management 2

Dr Ann Torres
15:30 - 17:00 on Thursday, 3rd of September 2015
  • 15:30
    Sports Branding, Athlete Endorsements and Fan Engagement via Twitter
    Ronan Burke (NUI Galway), Ann M. Torres (NUI Galway)
  • 15:30
    Calculative Trust in the Grocery Market
    Alan Collins (University College Cork), Ella Kavanagh (University College Cork), Richard George (Saint Joseph's University)
  • 15:30
    How corporate social responsibility (CSR) practices impact branding-a qualitative study
    Catherine McGuinn (Institute of Technology, Sligo)
  • 15:30
    Consumer Engagement in a Firm-hosted Virtual Community: The Moderating Effects of Consumers' Engagement Focus, Online Interaction Propensity and Affective States
    Ethel Claffey (Waterford Institute of Technology), Mairead Brady (Trinity College Dublin)
  • 15:30
    Rebuilding and Engendering Trust in the Retail Banking Environment: The Role of a Trust Label
    Laura Berry (Dublin City University), Lisa Van der Werff (Irish Centre for Cloud Computing and Commerce), Theo Lynn (Dublin City University)