Session: MSM - 3
Marketing and Services Management - Session 3

Chair

Mary McCarthy

Time

15:15 - 16:45 on Tuesday, 4th of September 2018

Venue

G02

15:15

(Un)marketing the Uncanny

Donncha Kavanagh (University College Dublin)
15:35

Vlogger Personas and Marketing Communication: A Netnographic Study of Four YouTube Vloggers

Marlena Kieszkowska (Trinity College Dublin), Ann Torres (National University of Ireland, Galway)
15:55

The Long-Term Impact of the delivery of Marketing Intelligence on Small Agri-Business Marketing: Implications for Policy & Practice

Christina O'Connor (Maynooth University), Gillian Armstrong (Ulster University)