Utilising AR HoloLens to Enhance User Experience in House Selling: An Experiment Study

Augmented Reality (AR) technologies have been widely applied in the Architecture, Engineering and Construction (AEC) industry. A large quantity of research works is focusing on productivity issues relevant to design,... [ view full abstract ]

Augmented Reality (AR) technologies have been widely applied in the Architecture, Engineering and Construction (AEC) industry. A large quantity of research works is focusing on productivity issues relevant to design, construction and operation processes. In the real estate industry, however, there have been very scant efforts made on leveraging AR technologies to effectively communicate the contents, philosophies and artistry of the property design with the potential property buyers and increase their desire to buy. From this perspective, there are spaces to further probe into the potential of using AR technologies. This study aims to address the purpose through evaluating the effectiveness of using a HoloLens-based AR application in property showroom displays. An observation/questionnaire based experiment was rigorously devised and focused on evaluating the mental workload and kinetic performance of HoloLens users interacting with the specific display scenarios. The results revealed that: 1) the users spent averagely less time on making sense of the expression of design threads and contents, and 2) AR could conveniently showcase the variety of property types and better retain the users’ interest on the investment.