Awareness and Usefulness of Internal Branding in the Public Sector

Abstract

In service industry the role of employees especially the behavior and attitude of front-liners play a vital role in building a brand’s repute amongst stakeholders. To build employees’ behavior for the delivery of an... [ view full abstract ]

Authors

  1. Ali Rehman (University of the Punjab Lahore)

Topic Area

Management and organizational performance in comparative perspective (PMRA-sponsored panel

Session

P42.4 » Management and organizational performance in comparative perspective (PMRA-sponsored panel) (09:00 - Thursday, 12th April, AT - 2.05)

Paper

Internal_Branding.pdf

Presentation Files

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