In this paper, we face the problem of global feeding sustainability and related environmental issues, with a strong attention to possible public heath improvements. Specifically, we shall consider food producers and sellers of... [ view full abstract ]
In this paper, we face the problem of global feeding sustainability and related environmental issues, with a strong attention to possible public heath improvements. Specifically, we shall consider food producers and sellers of vegan (respectively, vegetarian) and non-vegan (or non-vegetarian) food. We propose possible quantitative agreements among different food producers, in order to develop a sustainable healthier diet for future generations, by using a mathematical co-opetitive approach and game theory. The co-opetitive approach used by the authors provides a game theory model, which could help producers of vegan food a simpler entry in Global market and free significant publicity. Meanwhile, the model could allow big producers/sellers of non-vegetarian food a smooth rapid transaction to more sustainable and healthier vegetarian or vegan production/supply. In particular, we propose an exemplary complex agreement setting among McDonald's and Muscle of Wheat, a small but strongly innovative Italian food producer. We think that, on one hand, Muscle of Wheat cannot enter a global market without the help of a large globalized food producer already present in the market, on the other hand, we think equally difficult that a large static and poorly innovative producer cannot follow credibly and rapidly enough the increasing and challenging issues of global food sustainability. We remark that our game model represents an asymmetric R&D alliance between McDonald's and Muscle of Wheat. Our contribution reveals twofold. Firstly, we explain the advantages of a vegan diet for the human health, environmental issues, food sustainability, population sustainability and how global food producers could improve environmental, social and health conditions of world population. Secondly, we show how game theory normal-form and extensive-form games can be used in coopetition studies in order to increase health conditions of people, address climate change, address hunger in the world, improve welfare in a particular market. The results of the mathematical study prove that we can find win-win solutions for both firms and also good for world environment, human healthy, human population sustainability and climate change.
Keywords: Sustainability of food production; Environment; Game Theory; Coopetitive Games; Green Economy.
5e. Sustainable consumption and consumers
