RESOURCE ALLOCATION DECISION IN IMPROVING MULTIPLE MARKETING CHANNELS
Authors
- Yasamin Salmani (Drexel University)
- Fariborz Partovi (Drexel University)
- Avijit Banerjee (Drexel University)
Topic Area
Supply Chain Management and Negotiation: Supply Chain Management
Session
TH - 3 » Supply Chain Management & Negotiation - I (1:30pm - Thursday, 12th April, RITES - Temple Floor)
