AN INTEGRATED MULTI-DIMENSIONAL FRAMEWORK FOR OPTIMIZING SOCIAL COMMERCE

Authors

  1. Saidat Sanni (Wilkes University)
  2. Brian Leemoon (Wilkes University)
  3. Anshu Arora (Wilkes University)
  4. Jennifer Edmonds (Wilkes University)

Topic Areas

Marketing, E-commerce and Social Media: Marketing , Marketing, E-commerce and Social Media: E-commerce , Marketing, E-commerce and Social Media: Social Media

Session

FRI - 3 » Marketing, E-commerce, & Social Media - III (1:30pm - Friday, 13th April, HAYDN - Temple Floor)