AN INTEGRATED MULTI-DIMENSIONAL FRAMEWORK FOR OPTIMIZING SOCIAL COMMERCE
Authors
- Saidat Sanni (Wilkes University)
- Brian Leemoon (Wilkes University)
- Anshu Arora (Wilkes University)
- Jennifer Edmonds (Wilkes University)
Topic Areas
Marketing, E-commerce and Social Media: Marketing , Marketing, E-commerce and Social Media: E-commerce , Marketing, E-commerce and Social Media: Social Media
Session
FRI - 3 » Marketing, E-commerce, & Social Media - III (1:30pm - Friday, 13th April, HAYDN - Temple Floor)