CAN BRAND RELATED USER-GENERATED CONTENT PROVIDE EFFECTIVE SOCIAL MEDIA ADVERTISING?

Authors

1. Snehapriya Bharatha (Wilkes University)
2. Justin Marino (Wilkes University)
3. Justine Seely (Wilkes University)

Topic Areas

Marketing, E-commerce and Social Media: Marketing , Marketing, E-commerce and Social Media: E-commerce , Marketing, E-commerce and Social Media: Social Media

Session

FRI - 3 » Marketing, E-commerce, & Social Media - III (1:30pm - Friday, 13th April, HAYDN - Temple Floor)