Digital Publishing: A How-To Guide
Jill Arrigoni
Twin Cities PBS
Jill Arrigoni is the Digital Product Manager for Next Avenue and Rewire at Twin Cities PBS. She brings more than 10 years of experience managing digital products to her work and is focused on using data to help drive strategic decisions. Jill has contributed substantially to nearly every digital initiative at the station. In 2015, she implemented Scrum at Twin Cities PBS, which led to its complete adoption by the digital team and improved efficiencies in digital production. Jill is an analytical and strategic-minded leader who has begun building out audience personas and product roadmaps that will help Twin Cities PBS reach its 2020 strategic goals. She holds a B.S. in Business, a M.S. in Project Management and is a Certified Scrum Master.
Maribel Lopez
Twin Cities PBS
Maribel was recently appointed Acting Director of Rewire.org, Twin Cities PBS's daily digital publication for younger adults. In her role, she leads Rewire’s overall editorial and distribution strategy and manages the publications partnerships, station relations efforts, communications and outreach. Her career in public television started as a summer intern at Iowa Public Television in 2010 and that same year, came to work with Twin Cities PBS's National Productions. Maribel is a member of the PBS Digital Media Advisory Council, recently served as lead author for Twin Cities PBS's strategic planning young adult audience initiatives and is a huge #PBSNerd.
Alex Stahlmann
Twin Cities PBS
Alex is Next Avenue's Multimedia Communications Manager. He works directly with the publication's editorial team to optimize, publish and amplify content across owned social media platforms, serves as the website's photo editor and produces both social-first and web content. Alex's passion for digital and a background in integrated marketing allow for continual support of Next Avenue's partner, marketing, media relations and audience development initiatives. He comes to Twin Cities PBS from Fast Horse, an integrated creative agency, and was also managing editor at Modern Midwest.
Abstract
At Twin Cities PBS, we have multiple digital products including Next Avenue and Rewire, both of which have grown significantly since their launches within the past five years. Over the course of this time,... [ view full abstract ]
Authors
- Jill Arrigoni (Organisation: Twin Cities PBS, Job Title: -, Speaker Consent and Release: Yes)
- Maribel Lopez (Organisation: Twin Cities PBS, Job Title: -, Speaker Consent and Release: Yes)
- Alex Stahlmann (Organisation: Twin Cities PBS, Job Title: Multimedia Communications Manager, Speaker Consent and Release: Yes)
Topic Area
Possible Topics: Strategy
Session
W1630-SCB » Digital Publishing: A How-To Guide (16:30 - Wednesday, 4th April, St. Croix B)
Presentation Files
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