Raising Your Visibility: Welcome to Traffic Brandcamp

Wendy Ross

Traffic Advisory Committee

Traffic Advisory CommitteeTBD

Kristen Hurley

WGBH

bio to come

Suzanne Kembel

New Mexico PBS

bio to come

Kristen Doogan

Alaska Public Media

bio to come

Abstract

Traffic is a key discipline in station branding. The placement of programs, promotion, pledge breaks, and interstitials create the on-air look and identity of a station. Traffic even places spots that support an... [ view full abstract ]

Authors

  1. Wendy Ross (Organisation: Traffic Advisory Committee, Job Title: -, Speaker Consent and Release: -)
  2. Kristen Hurley (Organisation: WGBH, Job Title: Senior Director of Operations, Speaker Consent and Release: Yes)
  3. Suzanne Kembel (Organisation: New Mexico PBS, Job Title: Content Distribution Manager, Speaker Consent and Release: Yes)
  4. Kristen Doogan (Organisation: Alaska Public Media, Job Title: Director of TV and On Air Promotions, Speaker Consent and Release: Yes)

Topic Areas

Possible Topics: Committees , Possible Topics: Education , Possible Topics: Professional Development , Possible Topics: Strategy , Possible Topics: Traffic , Possible Topics: Trends & Future Tech

Session

T1430-SCA » Raising Your Visibility: Welcome to Traffic Brandcamp (14:30 - Thursday, 5th April, St. Croix A)

Presentation Files

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