THE NATIONAL RESPONSE CENTER DATA BASE: HOW USE TO IT?

The National Response Center Data Base is an underutilized resource presenting an opportunity to better understand the release of hazardous materials on firm market value and corporate communication strategies. Government... [ view full abstract ]

The National Response Center Data Base is an underutilized resource presenting an opportunity to better understand the release of hazardous materials on firm market value and corporate communication strategies. Government hazardous material release data presents opportunities to directly compare the impact of environmental incidents between government agencies and private enterprise. Such comparisons may offer strategies to buffer or bridge communications with stakeholders in an effort to bolster firm reputation. A key result of using the National Response Center Database would be the identification and inclusion of variables not found in standard financial data-sets.