INVESTIGATING THE IMPACT OF MUSIC DURING TOURS IN CHINA'S SETTING

This research investigates how music playing can influence Chinese tourists’ tour satisfaction and stress. An experiment was conducted to test our hypotheses. We recruited 80 tourists and randomly assigned them into two... [ view full abstract ]

This research investigates how music playing can influence Chinese tourists’ tour satisfaction and stress. An experiment was conducted to test our hypotheses. We recruited 80 tourists and randomly assigned them into two groups. During their trip, the music group was exposed to music while the no-music group was not. At the end of the tour, their tour satisfaction and stress were measured by self-report questionnaires. It was found that listening to music significantly improved tour satisfaction, but did not significantly reduce stress. The findings of this study has important implications for both research and practice in tourism.