CONFESSIONS OF A SHOPAHOLICS. THE VALUE OF LUXURY BRANDS ON SOCIETY.

Following study focuses on the analysis of luxury and its major definitional and conceptual issues into the Fashion industry. With a rising globalization and daily changing economy, luxury brands play a vital role in... [ view full abstract ]

Following study focuses on the analysis of luxury and its major definitional and conceptual issues into the Fashion industry. With a rising globalization and daily changing economy, luxury brands play a vital role in political, social and business spheres by fulfilling people’s physical and psychological needs. This research provides a framework for investigation the consumption and management of luxury on today’s society. Further it examines the different consumers’ perspective of luxury, known as “semi-luxury” and its impact to the market. The aim of particular research is to give a sense of characteristics of luxury and semi-luxury brands for academics and practitioners in the luxury fashion industry as it involves findings from focus group, one-to-one interviews, and online surveys. Finally the paper offers insights and pointers for future research.