APPLYING EVIDENCE BASED MANAGEMENT AT THE NORTH CAROLINA AQUARIUM AT FORT FISHER

This study aids the efforts of North Carolina Aquarium at Fort Fisher to implement evidence-based management techniques by identifying variables that affect the daily net revenue and attendance. The study analyzes 7.5 years... [ view full abstract ]

This study aids the efforts of North Carolina Aquarium at Fort Fisher to implement evidence-based management techniques by identifying variables that affect the daily net revenue and attendance. The study analyzes 7.5 years (2772 days) of daily data, beginning January 1, 2008 and ending August 31, 2015. Regression analysis identified a number of statistically significant independent variables. Research was conducted at the aquarium to determine daily net revenue based on variable labor costs and average ticket price. Independent variables include: daily average temperature and precipitation, federal holidays, special aquarium events, the New Hanover County School year, Aquarium Free Admission Days, days of the week, seasonal indicators, and year indicators.