MARKETING TO SENIORS: DISTINCT AND PREVALENT

Abstract

The world population surpassed 7 billion in 2012; 562 million (or 8.0%) were age 65 and over. In 2015, 3 years later, the older population rose by 55 million and the proportion of the older population reached 8.5% of the total... [ view full abstract ]

Authors

  1. denis rudd (Robert Morris University)
  2. Richard Mills (Robert Morris University)
  3. Frank Flanegin (Robert Morris University)

Topic Area

Topics: Hospitality, Sports, Tourism, and Recreation - click here when done

Session

HS1 » Hospitality and Tourism Issues (08:00 - Friday, 6th October, West B)

Paper

marketingtoseniors.pdf

Presentation Files

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