Session: 1.2
B2B - Relationships

Stephan Henneberg (Queen Mary University of London), Sebastian Forkmann (Queen Mary University of London), Lars Witell (Linkoeping University), Daniel Kindstroem (Linkoeping University)

Ruxandra - Elena Francu (Maastricht University), Piet Van Den Bossche (Maastricht University), Jos Lemmink (Maastricht University), Mien Segers (Maastricht University)

Tore Strandvik (Hanken School of Economics, Department of Marketing), Kristina Heinonen (Hanken School of Economics, Department of Marketing), Sanna Vollmer (Hanken School of Economics, Department of Marketing)