Session: 2.4
Consumer Behaviour in Financial Services

Chair

Mary Jo Bitner

Time

13:30 - 15:00 on Saturday, 18th of June 2016

Venue

A0.23 (TS53)

13:30

How Past Performance Framing Impacts Investors' Belief Updating

Patrick Gerhard (Maastricht University), Arvid Hoffmann (Maastricht University), Thomas Post (Maastricht University)
13:30

Friend or Foe: Peer versus Anchoring Effects in Long-Term Financial Decision-Making

Pieter Verhallen (Maastricht University), Elisabeth Bruggen (Maastricht University), Thomas Post (Maastricht University), Gaby Odekerken-Schröder (Maastricht University)
13:30

Creating Consumer Engagement in Low-Involvement Industries – An Industry-Level Effort

David Sörhammar (Uppsala universitet), Elina Jaakkola (University of Turku)